Digital Marketing Software Market

Digital Marketing is measured to be the marketing of product and services using technology, definitely on the internet, but also contains display advertising, mobile phone and other digital media. Digital media market is anticipated to raise in the upcoming years. The market is likely to surge due to the upward trend of personalized proliferation and marketing of mobile devices, this has cleaned the market dealer’s strategy to improve customer experience. Organizations are leveraging digital marketing software to manage relationship with customer by analyzing customer’s behavior across numerous channels by including information from several databases. Transportation and logistics, BFSI, education, manufacturing, healthcare, retail, consumer goods, telecom and IT verticals and media and entertainment are contributing largely to the growth of the market have contributed largely to the growth of the market. Digital marketing software is an instrument to perform marketing of a product or services via digital media. The software supports in promoting the brand by enhancing customer’s experiencethrough a digital channel. Growing competition has forced marketer to change marketing strategies and also increasing internet penetration are two factors attributing to rise the adoption of digital marketing software for the organization. Digital marketing software helps better client collaboration and also support in maintaining and sustaining long-term relationships with clients through social network sites, mobile application and instant messaging.

The global Digital Marketing Software market is segregated on the basis of Vertical as BFSI, Media & entertainment, Government & public, Travel & hospitality, Others, IT & telecommunication, Healthcare & life sciences, Retail & consumer goods, and Manufacturing. Based on Component the global Digital Marketing Software market is segmented in Services and Software. Based on Organization Size the global Digital Marketing Software market is segmented in SMEs and Large enterprises.

Based on Deployment Type, the global Digital Marketing Software market is segmented in Cloud and On-Premises.

The global Digital Marketing Software market report provides geographic analysis covering regions, such as North America, Europe, Asia-Pacific, and Rest of the World. The Digital Marketing Software market for each region is further segmented for major countries including the U.S., Canada, Germany, the U.K., France, Italy, China, India, Japan, Brazil, South Africa, and others.

Competitive Rivalry

Adobe Systems Incorporated (US), Oracle Corporation (US), SAP SE (Germany), Salesforce.com, inc. (US), IBM Corporation (US), Marketo, Inc. (US), Microsoft Corporation (US), HubSpot Inc. (US), SAS Institute Inc. (US), Act-On Software (US), and others are among the major players in the global Digital Marketing Software market. The companies studied in terms of product strategy and various n several growth and expansion strategies to gain a competitive edge in the market. The major players not only follow value chain integration with business operations in multiple stages of the value chain.

The global Digital Marketing Software market has been segmented as below:

Digital Marketing Software Market, By Vertical

• BFSI
• Media & entertainment
• Government & public
• Travel & hospitality
• Others
• IT & telecommunication
• Healthcare & life sciences
• Retail & consumer goods
• Manufacturing

Digital Marketing Software Market, By Component

• Services
  • Managed Service
  • Professional Service
    • Testing and Optimization
    • Training and Education
    • Support and Maintenance
    • System Integration
• Software
  • Web Content Management Software
  • Marketing Automation Software
  • Campaign Management
  • Video Advertising
  • Customer Relationship Management Software
  • Email Marketing Software
  • Social Media Advertising
  • Search Marketing Software

Digital Marketing Software Market, By Organization Size

• SMEs
• Large enterprises

Digital Marketing Software Market, By Deployment Type

• Cloud
• On-Premises

Digital Marketing Software Market, By Region

• North America
• Europe
• Asia-Pacific
• Rest of the World

Digital Marketing Software Market, By Company

• Adobe Systems Incorporated (US)
• Oracle Corporation (US)
• SAP SE (Germany)
• com, inc. (US)
• IBM Corporation (US)
• Marketo, Inc. (US)
• Microsoft Corporation (US)
• HubSpot Inc. (US)
• SAS Institute Inc. (US)
• Act-On Software (US)

The report covers the below scope:

• Global Digital Marketing Software market sizes from 2015 to 2024, along with CAGR for 2018-2024
• Market size comparison for 2017 vs 2024, with actual data for 2017, estimates for 2018 and forecast from 2019 to 2024
• Global Digital Marketing Software market trends, covering comprehensive range of consumer trends & manufacturer trends
• Value chain analysis covering participants from raw material suppliers to the downstream buyer in the global Digital Marketing Software market
• Major market opportunities and challenges in forecast timeframe to be focused
• Competitive landscape with analysis on competition pattern, portfolio comparisons, development trends and strategic management
• Comprehensive company profiles of the key industry players

The years considered for the study are as follows:

• Base year - 2018
• Estimated year - 2019
• Projected year - 2020
• Forecast period - 2021 to 2025

Report Scope:

The global Digital Marketing Software market report scope includes detailed study covering underlying factors influencing the industry trends. The report covers analysis on regional and country level market dynamics. The scope also covers competitive overview providing company market shares along with company profiles for major revenue contributing companies. The report scope includes detailed competitive outlook covering market shares and profiles key participants in the global Digital Marketing Software market share. Major industry players with significant revenue share include Adobe Systems Incorporated (US), Oracle Corporation (US), SAP SE (Germany), Salesforce.com, inc. (US), IBM Corporation (US), Marketo, Inc. (US), Microsoft Corporation (US), HubSpot Inc. (US), SAS Institute Inc. (US), Act-On Software (US), and others.

Why to Buy this Report:

• Gain detailed insights on the Digital Marketing Software industry trends
• Find complete analysis on the market status
• Identify the Digital Marketing Software market opportunities and growth segments
• Analyse competitive dynamics by evaluating business segments & product portfolios
• Facilitate strategy planning and industry dynamics to enhance decision making

Target Audience:

The report targeted towards the existing players in the industry is as follows:

• Market Manufacturers/Service Providers
• Market Wholesale/Traders
• Investment and Financial Institutions

Free and Paid Customization based on the requirement

Report Content

 

1. Introduction

            1.1 Key Insights

            1.2 Report Overview

            1.3 Markets Covered

            1.4 Stakeholders

2. Research Methodology

            2.1 Research Scope

            2.2 Market Research Process

            2.3 Research Data Analysis

                        2.4.1 Secondary Research

                        2.4.2 Primary Research

                        2.4.3 Models for Estimation

            2.5 Market Size Estimation

                        2.5.1 Bottom-Up Approach - Segmental Market Analysis

                        2.5.2 Top-Down Approach - Parent Market Analysis

3. Executive Summary
4. Market Overview

            4.1 Introduction

                        4.2.1 Drivers

                        4.2.2 Restraints

                        4.2.3 Opportunities

                        4.2.4 Challenges

            4.2 Porter''s Five Force Analysis

5. Digital Marketing Software Market, By Vertical

            5.1 Introduction

            5.2 BFSI

                        5.2.1 Market Overview

                        5.2.2 Market Size and Forecast

            5.3 Media & entertainment

                        5.3.1 Market Overview

                        5.3.2 Market Size and Forecast

            5.4 Government & public

                        5.4.1 Market Overview

                        5.4.2 Market Size and Forecast

            5.5 Travel & hospitality

                        5.5.1 Market Overview

                        5.5.2 Market Size and Forecast

            5.6 Others

                        5.6.1 Market Overview

                        5.6.2 Market Size and Forecast

            5.7 IT & telecommunication

                        5.7.1 Market Overview

                        5.7.2 Market Size and Forecast

            5.8 Healthcare & life sciences

                        5.8.1 Market Overview

                        5.8.2 Market Size and Forecast

            5.9 Retail & consumer goods

                        5.9.1 Market Overview

                        5.9.2 Market Size and Forecast

            5.10 Manufacturing

                        5.10.1 Market Overview

                        5.10.2 Market Size and Forecast

6. Digital Marketing Software Market, By Component

            6.1 Introduction

            6.2 Services

                        6.2.1 Market Overview

                        6.2.2 Market Size and Forecast

            6.3 Software

                        6.3.1 Market Overview

                        6.3.2 Market Size and Forecast

7. Digital Marketing Software Market, By Organization Size

            7.1 Introduction

            7.2 SMEs

                        7.2.1 Market Overview

                        7.2.2 Market Size and Forecast

            7.3 Large enterprises

                        7.3.1 Market Overview

                        7.3.2 Market Size and Forecast

8. Digital Marketing Software Market, By Deployment Type

            8.1 Introduction

            8.2 Cloud

                        8.2.1 Market Overview

                        8.2.2 Market Size and Forecast

            8.3 On-Premises

                        8.3.1 Market Overview

                        8.3.2 Market Size and Forecast

9. Digital Marketing Software Market, By Geography

            9.1 Introduction

            9.2 North America

                        9.2.1 North America Digital Marketing Software, By Vertical

                        9.2.2 North America Digital Marketing Software, By Component

                        9.2.3 North America Digital Marketing Software, By Organization Size

                        9.2.4 North America Digital Marketing Software, By Deployment Type

            9.3 Europe

                        9.3.1 Europe Digital Marketing Software, By Vertical

                        9.3.2 Europe Digital Marketing Software, By Component

                        9.3.3 Europe Digital Marketing Software, By Organization Size

                        9.3.4 Europe Digital Marketing Software, By Deployment Type

            9.4 Asia-Pacific

                        9.4.1 Asia-Pacific Digital Marketing Software, By Vertical

                        9.4.2 Asia-Pacific Digital Marketing Software, By Component

                        9.4.3 Asia-Pacific Digital Marketing Software, By Organization Size

                        9.4.4 Asia-Pacific Digital Marketing Software, By Deployment Type

            9.5 Rest of the World

                        9.5.1 Rest of the World Digital Marketing Software, By Vertical

                        9.5.2 Rest of the World Digital Marketing Software, By Component

                        9.5.3 Rest of the World Digital Marketing Software, By Organization Size

                        9.5.4 Rest of the World Digital Marketing Software, By Deployment Type

10. Competitive Insights

            10.1 Key Insights

            10.2 Company Market Share Analysis

            10.3 Strategic Outlook

                        10.3.1 Mergers & Acquisitions

                        10.3.2 New Product Development

                        10.3.3 Portfolio/Production Capacity Expansions

                        10.3.4 Joint Ventures, Collaborations, Partnerships & Agreements

                        10.3.5 Others

11. Company Profiles

            11.1 Adobe Systems Incorporated (US)

                        11.1.1 Company Overview

                        11.1.2 Product/Service Landscape

                        11.1.3 Financial Overview

                        11.1.4 Recent Developments

            11.2 Oracle Corporation (US)

                        11.2.1 Company Overview

                        11.2.2 Product/Service Landscape

                        11.2.3 Financial Overview

                        11.2.4 Recent Developments

            11.3 SAP SE (Germany)

                        11.3.1 Company Overview

                        11.3.2 Product/Service Landscape

                        11.3.3 Financial Overview

                        11.3.4 Recent Developments

            11.4 Salesforce.com, inc. (US)

                        11.4.1 Company Overview

                        11.4.2 Product/Service Landscape

                        11.4.3 Financial Overview

                        11.4.4 Recent Developments

            11.5 IBM Corporation (US)

                        11.5.1 Company Overview

                        11.5.2 Product/Service Landscape

                        11.5.3 Financial Overview

                        11.5.4 Recent Developments

            11.6 Marketo, Inc. (US)

                        11.6.1 Company Overview

                        11.6.2 Product/Service Landscape

                        11.6.3 Financial Overview

                        11.6.4 Recent Developments

            11.7 Microsoft Corporation (US)

                        11.7.1 Company Overview

                        11.7.2 Product/Service Landscape

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